Dharma Pracharam

The Devasthanam has taken up various programmes for Hindu Dharma Pracharam through Dharma Prachara Radham and also through various Dharmik Programmes such as Spiritual Lectures, Akhanda Bhajans, Samoohika Akshrabhyasams, Samoohika Varalakshmi Vrathams and by conducting of Jayanthi Uthsavams of Vyasa Purnami, Sankara Jayanthi, Akkamahadevi Jayanthi etc.

Dharma Prachara Radham

The Devasthanam has provided Dharma Prachara Radham and this Prachara Radham is made of with fabrication work on a bus chasis in a temple ornate manner which consists of replica of Sri Swamy and Ammavaru and also the Parivara Deities with Temple Vimana Gopurams, looks like a mobile Temple. In these programmes the Sobha Yatra ( Dharma Radha Yatra ), Kalynothsavam of Sri Swamy and Ammavaru are being arranged duly making the involvement of devotees at large.

Dharma Pracharam Chenchugudem

The Devasthanam has also taken up the Dharma Pracharam Programmes in the Chenchugudems to propagate the Hindu Dharma and Bhakthi cult particularly in local area chenchu people . The main concept of this programme is of that to educate the Chenchu Tribals with regard to our Sanathana Dharma and to create an awareness about the Mythological and Historical significance of Srisaila Kshetram.

The salient features of the programme are as fallows.

  1. To enlighten the importance of Sanathana Dharma and Divinity of God Mallikarjuna Swamy and Goddess Bhramaramba Devi to Chenchu people in Simple language.
  2. To arrange series of lectures with regard to Origin, Antiquity ,Spirituality and Religious Cult of Srisaila Maha Kshetram
  3. Performing of Laghu Pooja of Sri Swamy and Ammavaru and Kalyanothsavam through Dharma Prachara Ratham.
  4. Arranging of Siva Mandala Deekshadharana and Ardha Mandala Deekshadharana to the Chenchu Devotees
  5. To explain the importance of Mallikarjunaswamy in the cult of Chenchus as “Chenchu Mallaiah” ( Chenchu tribals believes and look upon God Mallikarjuna SWamy as their relative and call him as Chenchu Mallayya).
  6. Distribution of Deeksha Vastrams, Rudrakshamala, Japamala,Vibhoothi, Chandanam, Kumkum and Akshatas and Laminated photo of Sri Swamy and Ammavaru on free of cost to chenchus during the time of Sivadeekshadharana

Arranging Of Bhajans

As a part of Dharma Pracharam the Devasthanam is arranging “Akhanda Siva Bhajanas” throughout the month of Sravanam and Kartheekam. Besides this, Bhajana programmes are also being arranged during Annual utsavams like Mahasivarathiri, UIgadi etc.

Arranging Of Spiritual Lectures

The Devasthanam is arranging spiritual lectures with renowned scholars like Brahmasri Chaganti Koteswara Rao Garu, Brahmasri Samavedam Shanmukha Sarma Garu, Brahmasri Garikipati Narasimha Rao Garu, and Brahmasri Vaddiparthi Padmakar Garu. These lectures are being recorded with high quality equipment and they are made available to the devotees in the form of MP-3 DVDs.
Besides this the Devasthanam is also arranging Pravachanams on various occasions like throughout the month of Karthika Masam, Akkamahadevi Jayanthi, Sankara Jayanthi etc and also during Annual Festivals like Mahasivarathri Brahmothsavams, Devinavaratra Utsavams.

Keeping Of Religious Books In The Devasthanam Library

In the interest of the pilgrim public at large and also to facilitate the local people, the Devasthanam has started a library in June – 2009. It is being maintained in a dormitory of Ganga – Gowri complex i.e., near the Devasthanam’s central Reception Office to provide easy access to the public and particularly to the pilgrims. There is a good response from the public and mainly the students and local Old Age Home people are utilizing the services of the library. In this library at present some of the old religious books, various Religious Magazins besides are being kept available to the readers. It is planning to extend the library by purchasing some of the important rare books with regard to Veda, Purana and Ithihasa.


The Devasthanam is arranging Sivadeeksha Programmes twice in a year i.e. during Mahasivarathri and during the month of Kartheekam to propagate Bhakthi and Spirituality in the public.

In Mahasivarathri Sivadeeksha the devotees obtain the Deeksha before 40 days of Mahasivarathri day (the Mahasivarathri falls as 41st day) and after performance Mandala Deeksha ,they offers Jyothirmudi ( Irumudi ) to Sri Swamyvaru and renounce the Deeksha. In Karthika Masa Sivadeeksha the devotees obtain the Deeksha on Kartheeka Padyami Day (1st day of Kartheeka Masam) and after completion Mandala Deeksha of 40 days, they renounce the Deeksha duly offering Jyothirmudi (Irumudi) to Sri Swamyvaru. More than 3 lakh of devotees during Mahasivarathri period and nearly 50 thousand devotees during Kartheeka Masam are obtaining the Deeksha and the Devasthanam has made elaborate arrangements for Deeksha Viramana.

Samoohika Aksharabhyasam

The Devasthanam is arranging Sommohika Aksharabhyasams(A Vedic ritual to initiate young children in writing and learning of education at the age five and bellow) to Children at the time of reopening of Schools after summer vacations.

Samoohika Varalakshmi Vrathams

The Devasthanam is arranging Samoohika Varalakshmi Vrathams on the 2nd, 3rd and 4th Fridays of the month of Sravanam in which Vrfatha Poojas will be offered to Goddess Lakshmi Devi .

Wearing of 'Tilakam' Made Compulsary In the Temple

The wearing of ‘Tilakam’ is made compulsory to the public for entering in to the Temple Complex and they will not be allowed without Tilakam under any circumstances. The Tilakam can be in the form of Vibhoothi / Chandanam / Kukkuma / other related material and the piligrims has to wear it on their fore head. The Devasthanam has made arrangements to have the Tilakam by deputing religious Staff at the Rajagopuram of Temple it self and it will be asked to do so if any one come with out tilakam.

Wearing of Traditional Dress Compulsory in the Temple

The Devasthanam has made compulsory of Traditional Dress to the piligrims for entering into the temple particularly for Arjitha Seevas and male devotee should wear Dhovathi and Kanduva and female devotees should wear saree and blouse or Salwar Kameej with Chunny. Piligrims wearing the trousers / Shirts / T – Shirts / Half pants / Short Skirts and tight fitting dresses will be asked at the Rajagopuram to change the Dress for entering the temple as per Temple Dress Code. This Dress code is introduced to preserve and to maintain the sanctity of the Temple.

Kailasa Kankanamulu

The Devasthanam has introduced wearing of the protective wristbands named as Kailasa Kankanamulu with a view to facilitate the Divine blessings of Sri Swamy and Ammvaru. The Kankanas will be placed in the Sannidhi of God Mallikarjuna Swamy and Goddess Bhramaramba Devi in the Prtahakala Pooja and offered special Pooja after which they will be given to devotees. The Piligrims can have these kankanas from the counter arranged in the in the Que line of Temple complex.

Arranging Of Bhajans

As a part of Dharma Pracharam the Devasthanam is arranging “Akhanda Siva Bhajanas” throughout the month of Sravanam and Kartheekam. Besides this, Bhajana programmes are also being arranged during Annual utsavams like Mahasivarathiri, UIgadi etc.